Business Analytics is a combination of skills, technologies, and practices that is used to examine an organization’s data and performance. It is a way to gain insights and make data-driven decisions in the future using statistical analysis.

The goal of Business Analytics is to determine which data sets are useful and which can increase revenue, productivity, and efficiency. It uses methodologies such as data mining, predictive analytics, and statistical analysis to analyze and transform data into actionable insights, identify and anticipate trends and outcomes.